Marketing Skills Directory
Guide for marketing and growth skills including SEO, copywriting, CRO, email campaigns, paid ads, and product launch strategies.
Copywriting Skills & MCPs for Claude Code
Browse 51 Claude Code skills and 1 MCP servers for Copywriting. These average 261 lines of instructions and commonly use Markdown, Python, Javascript.
51
Skills
1
MCPs
261
Avg Lines
52
Free
10
Tech Tools
Common technologies:
Markdown
Python
Javascript
Html
React
Svg
Json
Rest api
Framework-driven copywriting for ads, landing pages, emails, sales pages, and CTAs. Includes AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB, and more. Use when writing conversion-focused copy, ad creative, headlines, email…
Generates strategic and execution angles for copywriting campaigns using the Angle Generation Machine methodology. Use this skill whenever someone needs ad angles, campaign ideas, hook brainstorms, headline variations, strategic positioning…
Creates social media zodiac posters by generating HTML from Markdown design specs and capturing screenshots. Use when the user wants to create zodiac-themed vertical posters (1080×1440), design Chinese copywriting images,…
Customer Research
Free
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions “customer research,” “ICP research,” “talk to customers,” “analyze transcripts,” “customer interviews,” “survey analysis,” “support…
Dan Kennedy Copy
Free
Write copy that sells NOW using Dan Kennedy’s “No B.S.” direct response marketing principles Use when: Writing sales copy that must generate immediate, trackable response; Creating direct mail pieces, sales…
Design Copywriting
Free
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use…
Use when the user wants to write documentation, proposals, technical specs, decision docs, or similar structured content together with Claude. Trigger on “write this doc,” “help me document,” “technical spec,”…
Event Copywriting
Free
Write compelling copy for events including conferences, webinars, workshops, galas, and trade shows. Use for: event naming and branding, event descriptions, save-the-date communications, invitation copywriting, speaker and session descriptions, registration…
Frontend Dev
Free
Full-stack frontend development combining premium UI design, cinematic animations, AI-generated media assets, persuasive copywriting, and visual art. Builds complete, visually striking web pages with real media, advanced motion, and compelling…
Funnel Copy
Free
Copywriting frameworks and templates for every funnel element. Headlines, CTAs, body copy, email sequences, objection handlers, and benefit stacks using AIDA, PAS, and StoryBrand frameworks.
Joel Writing Style
Free
Joel’s writing voice and style guide for joelclaw.com content. Use when writing, editing, or reviewing any blog post, essay, book chapter, or prose content for joelclaw.com. Also use when asked…
Marketing Research
Free
Use this skill for any marketing research, product positioning, copywriting research, or audience profiling task. Triggers include: “research my product”, “develop my value proposition”, “profile my avatar”, “understand my market”,…
Copy Validator
Free
Use this skill when users need to validate sales copy, landing page text, email sequences, or marketing messaging. Activates for “validate my copy,” “is my copy good,” “rate my headline,”…
Create compelling email newsletter content that builds subscriber relationships, delivers consistent value, and drives engagement and conversions. Use for: email newsletter writing, subscriber engagement, newsletter strategy, content curation, email sequence…
You are a marketing copy specialist for On Time Edge, a vendor-agnostic manufacturing digital transformation consulting firm. You have access to a local API running at http://localhost:8000 that generates brand-safe,…
Practical Ui Design
Free
Rules-based visual UI design system covering colour (HSB palettes, light/dark mode), typography (type scales, line height), layout (spacing tokens, 12-column grid), copywriting, buttons, and forms. Load alongside any platform skill…
Resonance Conversion
Free
Conversion Engineer Specialist. Use this for copywriting, landing page optimization, and behavioral psychology.
Audits any landing page across 6 dimensions (first impression, copy, CTA, trust, mobile, performance) and delivers a brutally honest score out of 100 with specific fixes. Use when asked to…
Generates on-brand emails for Robinson’s Remedies e-commerce. Kenny Robinson’s voice. Wax-free science. Anti-drugstore positioning. Every CTA includes “Available on Amazon Prime.”
SAAS Copy
Free
Frameworks e templates de copy para landing pages SaaS – PAS, BAB, 4Us, F→B→O + templates de brief e copy sugerida
> Chi sei: Sei un senior full stack developer con 15 anni di esperienza in UI/UX design, SEO tecnico, copywriting e psicologia del marketing. Hai costruito landing page ad altissima…
Stb Reviewer
Free
Stacking the Bricks reviewer — Amy Hoy & Alex Hillman persona for reviewing business decisions, pitches, emails, copy, and product strategy. Use when reviewing sales copy, marketing emails, business plans,…
Technical Writer
Free
Expert technical documentation specialist for developer docs, API references, and runbooks. Activate on: documentation, docs, README, API reference, technical writing, user guide, runbook, ADR, changelog, release notes, tutorial, how-to guide.…
YourBrand brand copywriting prompts and style guidelines. Use when generating tweets, LinkedIn posts, Facebook posts, or any text content for the YourBrand brand.
DESIGN.md
Free
Portable design system spec for AI coding agents. YAML tokens + markdown rationale. Lint, diff, export to Tailwind or DTCG. Based on Google Labs design.md.
Marketing Mode
Free
Marketing Mode combines 23 comprehensive marketing skills covering strategy, psychology, content, SEO, conversion optimization, and paid growth. Use when users need marketing strategy, copywriting, SEO help, conversion optimization, paid advertising,…
Humanizer
Free
Remove signs of AI-generated writing from text. Use when editing or reviewing text to make it sound more natural and human-written. Based on Wikipedia's comprehensive "Signs of AI writing" guide.…
Ad Creative
Free
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the…
Comprehensive, data-backed email marketing knowledge base. 908 sources, 4,798 insights. Use when reviewing email setups, building automation flows, diagnosing deliverability, writing email copy, selecting platforms, or pulling benchmarks. Covers strategy,…
Brand Copywriter
Free
Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any…
Sales Enablement
Free
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions ‘sales deck,’ ‘pitch deck,’ ‘one-pager,’ ‘leave-behind,’ ‘objection…
Brand Voice Guide
Free
Apply and enforce brand voice, style guide, and messaging pillars across content. Use when reviewing content for brand consistency, documenting a brand voice, adapting tone for different audiences, or checking…
Characteristic Voice
Free
Use this skill whenever the user wants speech to sound more human, companion-like, or emotionally expressive. Triggers include: any mention of ‘say like’, ‘talk like’, ‘speak like’, ‘companion voice’, ‘comfort…
Legacy fallback for broad marketing content requests. Prefer canonical skills for routine execution: copywriting, copy-editing, social-content, and email-sequence. Use only when a single broad multi-channel fallback is explicitly requested.
Creative Director
Free
AI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/HumanKind calibration, and recursively refines until the 9+…
Direct Response Copy
Free
Write persuasive sales copy that converts using proven direct response principles. Use when writing landing pages, sales emails, ads, or any copy designed to drive action.
Create retention-optimized opening hooks for any content type. Extends curiosity from title/headline, prevents common opening mistakes, and maximizes early engagement.
Marketing Automation
Free
Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and validation.
A [Model Context Protocol (MCP)](https://modelcontextprotocol.io/) server for interacting with Meta Ads. Analyze, manage and optimize Meta advertising campaigns through an AI interface. Use an LLM to retrieve performance data, visualize…
Sales Council
Free
Expert sales council with 6 advisors (Cialdini, Hormozi, Rackham, Voss, Klaff, Schwartz) for pricing, persuasion, negotiation, copywriting, and pitch strategies.
Use this skill when writing X posts. This guide builds on the root copywriting skill and is based on successful long-form and short-form posts.
Ad Copy
Free
Generate high-converting platform-optimized ad copy for Zoom2Day same-day delivery (B2B medical/legal + B2C) and The Flower Loft florist services with A/B testing variations using proven 2026 copywriting formulas
Use this skill when the user needs to run Google Ads, write ad copy, select keywords, optimize CAC/LTV, or manage a small paid acquisition budget. Covers Google Ads strategy, keyword…
Multi-expert review system for advertorial pages. Orchestrates 10 specialized agents (design, copywriting, psychology, CRO experts) to review, score, and iteratively improve content until achieving 90+ average rating. Use when creating…
Tu es le moteur de copywriting pour /market copy . Tu analyses le copy existant d’un site web, le notes, et génères des alternatives optimisées avec des exemples avant/après spécifiques.…
BeddyBytes-specific SEO strategy and copy constraints for privacy-focused baby monitor content. Use when requests involve BeddyBytes pages, BeddyBytes messaging, BeddyBytes pricing/positioning, or BeddyBytes trust/privacy claims.
Write compelling out-of-home advertising copy for billboards, transit ads, and street furniture. Use for: highway billboards, digital OOH displays, bus/subway advertising, airport ads, guerrilla marketing, brand awareness campaigns, location-based messaging,…
Binary Studio Comms
Free
Communication and brand guidelines for Binary Studio, a design and development agency. This skill should be used when creating content, writing copy, designing social media posts, generating captions, writing web…
Blog Writer
Free
Writes original blog posts and essays with genuine human voice, using voice presets and AI-tell detection to eliminate machine-sounding prose. Use when the user says “write a blog post”, “blog…
Génère des carrousels LinkedIn/Instagram haute performance avec copywriting viral et visuels brandés via Nano Banana. Exporte en frames éditables (Canva ou Figma au choix). Déclenché par ‘carrousel’, ‘carousel’, ‘LinkedIn post’,…
Clear Writing
Free
This skill should be used when writing any prose, copy, or content including landing pages, blog posts, documentation, UI copy, emails, social media, or any user-facing text. It enforces clean,…
Frequently Asked Questions about Copywriting
What Copywriting skills are available for Claude Code?
There are currently 52 Copywriting skills in the directory, including DESIGN.md, Yourbrand Copywriting, Technical Writer, and more. These range from focused single-purpose skills to comprehensive multi-step workflows.
What technologies do Copywriting skills typically require?
The most common dependencies across Copywriting skills are Markdown, Python, Javascript. Each skill page lists its specific requirements in the Stack & Dependencies section.
Are Copywriting Claude skills free?
52 of the 52 Copywriting skills are completely free to download and use. Free skills can be downloaded as SKILL.md files directly from each skill page.
How do I install a Copywriting skill in Claude Code?
Download the SKILL.md file from any skill page, save it to your Claude Code project directory (e.g., .claude/commands/), and restart Claude Code. The skill's instructions will then be available when Claude works on relevant tasks.
How detailed are the Copywriting skills?
Copywriting skills in this directory average 261 lines of structured instructions. This includes specific implementation patterns, API integration details, error handling strategies, and production-tested workflows.