Marketing Skills Directory
A [Model Context Protocol (MCP)](https://modelcontextprotocol.io/) server for interacting with Meta Ads. Analyze, manage and optimize Meta advertising campaigns through an AI interface. Use an LLM to retrieve performance data, visualize…
Copywriting Skills & MCPs for Claude Code
Browse 15 Claude Code skills and 1 MCP servers for Copywriting. These average 309 lines of instructions and commonly use various tools.
15
Skills
1
MCPs
309
Avg Lines
16
Free
Humanizer
Free
Remove signs of AI-generated writing from text. Use when editing or reviewing text to make it sound more natural and human-written. Based on Wikipedia's comprehensive "Signs of AI writing" guide.…
Ad Creative
Free
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the…
Comprehensive, data-backed email marketing knowledge base. 908 sources, 4,798 insights. Use when reviewing email setups, building automation flows, diagnosing deliverability, writing email copy, selecting platforms, or pulling benchmarks. Covers strategy,…
Brand Copywriter
Free
Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any…
Sales Enablement
Free
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions ‘sales deck,’ ‘pitch deck,’ ‘one-pager,’ ‘leave-behind,’ ‘objection…
Brand Voice Guide
Free
Apply and enforce brand voice, style guide, and messaging pillars across content. Use when reviewing content for brand consistency, documenting a brand voice, adapting tone for different audiences, or checking…
Characteristic Voice
Free
Use this skill whenever the user wants speech to sound more human, companion-like, or emotionally expressive. Triggers include: any mention of ‘say like’, ‘talk like’, ‘speak like’, ‘companion voice’, ‘comfort…
Legacy fallback for broad marketing content requests. Prefer canonical skills for routine execution: copywriting, copy-editing, social-content, and email-sequence. Use only when a single broad multi-channel fallback is explicitly requested.
Creative Director
Free
AI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/HumanKind calibration, and recursively refines until the 9+…
Direct Response Copy
Free
Write persuasive sales copy that converts using proven direct response principles. Use when writing landing pages, sales emails, ads, or any copy designed to drive action.
Create retention-optimized opening hooks for any content type. Extends curiosity from title/headline, prevents common opening mistakes, and maximizes early engagement.
Marketing Automation
Free
Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and validation.
Marketing Mode
Free
Marketing Mode combines 23 comprehensive marketing skills covering strategy, psychology, content, SEO, conversion optimization, and paid growth. Use when users need marketing strategy, copywriting, SEO help, conversion optimization, paid advertising,…
Sales Council
Free
Expert sales council with 6 advisors (Cialdini, Hormozi, Rackham, Voss, Klaff, Schwartz) for pricing, persuasion, negotiation, copywriting, and pitch strategies.
Use this skill when writing X posts. This guide builds on the root copywriting skill and is based on successful long-form and short-form posts.
Frequently Asked Questions about Copywriting
What Copywriting skills are available for Claude Code?
There are currently 16 Copywriting skills in the directory, including X (Twitter) Writer Skill, Sales Council, Marketing Mode, and more. These range from focused single-purpose skills to comprehensive multi-step workflows.
Are Copywriting Claude skills free?
16 of the 16 Copywriting skills are completely free to download and use. Free skills can be downloaded as SKILL.md files directly from each skill page.
How do I install a Copywriting skill in Claude Code?
Download the SKILL.md file from any skill page, save it to your Claude Code project directory (e.g., .claude/commands/), and restart Claude Code. The skill's instructions will then be available when Claude works on relevant tasks.
How detailed are the Copywriting skills?
Copywriting skills in this directory average 309 lines of structured instructions. This includes specific implementation patterns, API integration details, error handling strategies, and production-tested workflows.