Marketing Automation

Name: Marketing Automation
Availability: InStock
Author: supercent-io

Free Verified 347 lines By supercent-io Copywriting CRO SEO

Description

Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and validation.

How It Works

Click to enlarge

What Claude Learns

→ When to use this skill
→ 23 Sub-Skills Overview
→ CRO (Conversion Rate Optimization)
→ Copywriting
→ Ads & Analytics
→ Strategy & Growth

Installation

1. Visit the GitHub repository: https://github.com/supercent-io/skills-template
2. Copy the SKILL.md file contents
3. Save to ~/.claude/commands/skill-name.md
4. Restart Claude Code to load the new skill

Use Cases

CRO checklist prioritized by impact/effort

3 A/B test hypotheses with expected lift

Hero + CTA copy suggestions (3 variants each)

When to use this skill

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Related Skills

Frequently Asked Questions

How detailed is the Marketing Automation skill?

Marketing Automation contains 347 lines of structured instructions covering 6 key areas. It provides comprehensive guidance including specific implementation patterns, not just surface-level tips.

Is Marketing Automation free to use?

Yes, Marketing Automation is completely free. You can download the SKILL.md file or copy it to your clipboard directly from the skill page.

What will Claude Code learn from this skill?

Claude Code will gain expertise in: When to use this skill; 23 Sub-Skills Overview; CRO (Conversion Rate Optimization); and 3 more areas.

Download SKILL.md GitHub

---
name: marketing-automation
description: Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and validation.
metadata:
  tags: marketing, cro, copywriting, seo, analytics, growth, automation
  platforms: Claude, ChatGPT, Gemini, Codex
---

# Marketing Skills Collection

A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth.

## When to use this skill

- **Marketing Deliverables Needed**: CRO, copy, SEO, analytics, growth outputs
- **Repeatable High-Quality Outputs**: Generate assets tuned to a single KPI
- **Business Goal → Skill Mapping**: Convert goals to specific marketing sub-skills

---

## 23 Sub-Skills Overview

### CRO (Conversion Rate Optimization)
| Sub-Skill | Description |
|-----------|-------------|
| `page-cro` | Landing page conversion rate optimization |
| `signup-flow` | Signup flow optimization |
| `onboarding` | Onboarding experience improvement |
| `form-optimization` | Form optimization (fields, UX) |
| `paywall` | Paywall/pricing page optimization |

### Copywriting
| Sub-Skill | Description |
|-----------|-------------|
| `copywriting` | Ad/marketing copy writing |
| `copy-editing` | Improve existing copy |
| `email-sequence` | Email sequence design |
| `social-content` | Social media content |

### SEO
| Sub-Skill | Description |
|-----------|-------------|
| `seo-audit` | SEO audit and improvements |
| `programmatic-seo` | Programmatic SEO pages |
| `comparison-page` | Comparison page writing |
| `schema-markup` | Structured data markup |

### Ads & Analytics
| Sub-Skill | Description |
|-----------|-------------|
| `analytics-tracking` | Analytics tracking setup |
| `paid-ads` | Paid ads strategy/copy |
| `ab-test` | A/B test design |

### Strategy & Growth
| Sub-Skill | Description |
|-----------|-------------|
| `launch-strategy` | Product launch strategy |
| `pricing-strategy` | Pricing strategy |
| `retention` | Retention improvement strategy |
| `churn-analysis` | Churn analysis |
| `growth-experiments` | Growth experiment design |
| `referral-program` | Referral program design |
| `content-strategy` | Content strategy |

---

## Instructions

### Step 1: Define Objective and Constraints

```yaml
marketing_brief:
  objective: [single KPI - conversion rate, CTR, activation]
  target_audience:
    segment: [customer segment]
    pain_points: [key pain points]
    terminology: [terms they use]
  channel: [LP, email, social, SEO, ads]
  format: [format]
  offer:
    value_prop: [value proposition]
    positioning: [positioning]
    proof_points: [proof points]
```

### Step 2: Select the Sub-Skill

Select the appropriate sub-skill for the situation:

```bash
# When CRO is needed
→ page-cro, signup-flow, onboarding, form-optimization, paywall

# When copy is needed
→ copywriting, copy-editing, email-sequence, social-content

# When SEO is needed
→ seo-audit, programmatic-seo, comparison-page, schema-markup

# When ads/analytics are needed
→ analytics-tracking, paid-ads, ab-test

# When strategy/growth is needed
→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments
```

### Step 3: Build the Prompt

Build structured prompt:

```markdown
## Marketing Asset Request

### Product Context
- **Product**: [product name]
- **Category**: [category]
- **Stage**: [stage - early, growth, mature]

### Audience
- **Segment**: [target segment]
- **Pain Points**: [1-3 pain points]
- **Current State**: [solution they currently use]

### Offer
- **Value Prop**: [core value proposition]
- **Differentiator**: [differentiation point]
- **Proof**: [trust elements - numbers, clients, awards]

### Constraints
- **Tone**: [tone - professional, casual, bold]
- **Brand Voice**: [brand voice guide]
- **Do NOT**: [things to avoid]

### Output Format
- [desired format - table, checklist, bullets]
```

### Step 4: Generate and Validate

```bash
# Generate
claude task "generate marketing asset with sub-skill name"

# Validation checklist
- [ ] KPI alignment
- [ ] Target audience fit
- [ ] Brand voice consistency
- [ ] Actionability
```

### Step 5: Handoff + Measurement

```markdown
## Implementation Checklist
- [ ] Asset publishing
- [ ] Tracking event setup
- [ ] Success threshold definition

## Tracking Events
| Event | Description | Success Threshold |
|-------|-------------|-------------------|
| page_view | Page view | baseline |
| cta_click | CTA click | +20% vs control |
| signup_complete | Signup complete | +15% vs control |

## A/B Test Proposals
1. [Hypothesis 1]: [variant] vs [control]
2. [Hypothesis 2]: [variant] vs [control]
```

---

## Examples

### Example 1: Landing Page CRO

**Prompt**:
```
Optimize the landing page for higher signup conversion.
Audience: indie founders building side projects.
Offer: AI co-pilot for product launches.
Output: prioritized CRO changes + A/B tests.
```

**Expected output**:
- CRO checklist prioritized by impact/effort
- 3 A/B test hypotheses with expected lift
- Hero + CTA copy suggestions (3 variants each)

### Example 2: Email Sequence

**Prompt**:
```
Create a 5-email welcome sequence for a B2B SaaS.
Audience: ops managers at 50-500 employee companies.
Goal: drive first workflow setup within 7 days.
```

**Expected output**:
```markdown
## Welcome Sequence

### Email 1: Welcome (Day 0)
- **Subject**: Welcome to [Product] - Let's get started
- **Goal**: Account confirmation + quick win
- **CTA**: Complete profile

### Email 2: Value Demo (Day 1)
- **Subject**: See what [Product] can do in 2 minutes
- **Goal**: Feature awareness
- **CTA**: Watch demo video

### Email 3: First Workflow (Day 3)
- **Subject**: Create your first workflow (step-by-step)
- **Goal**: Activation milestone
- **CTA**: Create workflow

### Email 4: Use Case (Day 5)
- **Subject**: How [Customer] saved 10 hours/week
- **Goal**: Social proof + inspiration
- **CTA**: Try this template

### Email 5: Check-in (Day 7)
- **Subject**: Need help getting started?
- **Goal**: Rescue non-activated users
- **CTA**: Book a call / Reply for help

## Metrics
| Email | Open Rate Target | CTR Target |
|-------|------------------|------------|
| Email 1 | 60%+ | 30%+ |
| Email 2 | 45%+ | 15%+ |
| Email 3 | 40%+ | 20%+ |
| Email 4 | 35%+ | 12%+ |
| Email 5 | 40%+ | 15%+ |
```

### Example 3: Programmatic SEO

**Prompt**:
```
Create a programmatic SEO template for comparison pages.
Target: "[Tool A] vs [Tool B]" searches.
Include: H1, meta description, comparison table, CTA.
```

**Expected output**:
- Page template with placeholders
- Schema markup (JSON-LD)
- Internal linking strategy
- Content guidelines per section

---

## Best practices

1. **One KPI per deliverable**: Avoid mixed objectives
2. **Audience specificity**: Use segment-specific needs and terminology
3. **Instrument measurement**: Set up tracking before launch
4. **Iterate with data**: Treat outputs as hypotheses

---

## Common pitfalls

- **Mixed Objectives**: Multiple goals in one asset
- **Missing Audience Context**: Unclear who it's for
- **No Tracking/Validation Plan**: Unable to measure impact

---

## Troubleshooting

### Issue: Output is generic
**Cause**: Vague product/audience information
**Solution**: Provide positioning, competitors, proof points

### Issue: Output conflicts with brand voice
**Cause**: No tone/voice constraints
**Solution**: Provide brand do/don't list and sample copy

### Issue: Can't measure impact
**Cause**: Tracking events not defined
**Solution**: Define events and success thresholds in advance

---

## Output format

```markdown
## Marketing Asset Report

### Brief Summary
- **Sub-Skill Used**: [sub-skill]
- **Objective**: [KPI]
- **Audience**: [segment]

### Deliverable
[generated asset]

### Implementation Checklist
- [ ] Asset ready
- [ ] Tracking configured
- [ ] Success criteria defined

### A/B Test Plan
| Test | Hypothesis | Metric | Expected Lift |
|------|------------|--------|---------------|
| Test A | [hypothesis] | [metric] | [%] |
```

---

## Multi-Agent Workflow

### Validation & Retrospectives

- **Round 1 (Orchestrator)**: Coverage of 23 sub-skills across 5 categories
- **Round 2 (Analyst)**: KPI alignment, prompt structure review
- **Round 3 (Executor)**: Output format, actionability check

### Agent Roles

| Agent | Role |
|-------|------|
| Claude | Brief composition, asset generation |
| Gemini | Competitor research, trend analysis |
| Codex | Tracking code generation, automation |

---

## Metadata

### Version
- **Current Version**: 1.0.0
- **Last Updated**: 2026-01-21
- **Compatible Platforms**: Claude, ChatGPT, Gemini, Codex

### Related Skills
- [presentation-builder](../../documentation/presentation-builder/SKILL.md)
- [frontend-design](../../frontend/design-system/SKILL.md)
- [image-generation](../../creative-media/image-generation/SKILL.md)

### Tags
`#marketing` `#cro` `#copywriting` `#seo` `#analytics` `#growth` `#automation`