Content Creation Skill

Name: Content Creation Skill
Availability: InStock
Author: frumu-ai

Free Verified 134 lines By frumu-ai Content Marketing Copywriting

Description

Legacy fallback for broad marketing content requests. Prefer canonical skills for routine execution: copywriting, copy-editing, social-content, and email-sequence. Use only when a single broad multi-channel fallback is explicitly requested.

How It Works

Click to enlarge

What Claude Learns

→ Content Type Templates
→ Blog Post Structure
→ Social Media Post Structure
→ Email Newsletter Structure
→ Landing Page Structure
→ Case Study Structure

Installation

1. Visit the GitHub repository: https://github.com/frumu-ai/tandem
2. Copy the SKILL.md file contents
3. Save to ~/.claude/commands/skill-name.md
4. Restart Claude Code to load the new skill

Use Cases

Content Type Templates

Blog Post Structure

Social Media Post Structure

Email Newsletter Structure

Landing Page Structure

Related Skills

Frequently Asked Questions

How detailed is the Content Creation Skill skill?

Content Creation Skill contains 134 lines of structured instructions covering 6 key areas. It provides detailed guidance including specific implementation patterns, not just surface-level tips.

Is Content Creation Skill free to use?

Yes, Content Creation Skill is completely free. You can download the SKILL.md file or copy it to your clipboard directly from the skill page.

What will Claude Code learn from this skill?

Claude Code will gain expertise in: Content Type Templates; Blog Post Structure; Social Media Post Structure; and 3 more areas.

Download SKILL.md GitHub

---
name: marketing-content-creation
description: Legacy fallback for broad marketing content requests. Prefer canonical skills for routine execution: copywriting, copy-editing, social-content, and email-sequence. Use only when a single broad multi-channel fallback is explicitly requested.
---

# Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

## Content Type Templates

### Blog Post Structure

1.  **Headline** â€” clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)
2.  **Introduction** (100-150 words) â€” hook the reader with a question, statistic, bold claim, or relatable scenario.
3.  **Body sections** (3-5 sections) â€” each with a descriptive subheading (H2). Use H3 for subsections.
4.  **Conclusion** (75-100 words) â€” summarize key takeaways, reinforce the main message, include a call to action.
5.  **Meta description** â€” under 160 characters, includes primary keyword, compels the click.

### Social Media Post Structure

- **Hook** â€” first line grabs attention (question, bold statement, number)
- **Body** â€” 2-4 concise points or a short narrative
- **CTA** â€” what should the reader do next (comment, click, share, tag)
- **Hashtags** â€” 3-5 relevant hashtags (platform-dependent)

### Email Newsletter Structure

- **Subject line** â€” under 50 characters, creates curiosity or states clear value
- **Preview text** â€” complements the subject line
- **Body sections** â€” 2-3 content blocks, each scannable
- **Primary CTA** â€” one clear action per email
- **Footer** â€” unsubscribe link, company info, social links

### Landing Page Structure

- **Headline** â€” primary benefit in under 10 words
- **Subheadline** â€” elaborates on the headline with supporting context
- **Hero section** â€” headline, subheadline, primary CTA, supporting image or video
- **Value propositions** â€” 3-4 benefit-driven sections with icons or images
- **Social proof** â€” testimonials, logos, stats, case study snippets
- **Final CTA** â€” repeat the primary call to action

### Case Study Structure

- **Title** â€” "[Customer] achieves [result] with [product]"
- **Snapshot** â€” customer name, industry, key result
- **Challenge** â€” what problem the customer faced
- **Solution** â€” what was implemented and how
- **Results** â€” quantified outcomes with specific metrics
- **CTA** â€” learn more, get a demo, read more case studies

## Writing Best Practices by Channel

### Blog

- Write at an 8th-grade reading level for broad audiences
- Use short paragraphs (2-4 sentences)
- Include subheadings every 200-300 words
- Use bullet points and numbered lists to break up text
- Write in active voice

### Social Media

- **LinkedIn**: professional but human, paragraph breaks for readability
- **Twitter/X**: concise and punchy, strong opening words
- **Instagram**: visual-first captions, storytelling hooks
- **Facebook**: conversational tone, questions drive engagement

### Email

- Subject lines that create urgency, curiosity, or state clear value
- Personalize where possible (name, company)
- One primary CTA per email â€” make it visually distinct
- Keep body copy scannable: bold key phrases, short paragraphs
- Mobile-first: most email is read on mobile

### Web (Landing Pages, Product Pages)

- Lead with benefits, not features
- Use "you" language â€” speak to the reader directly
- Every section should answer "so what?" from the reader's perspective
- Reduce friction: fewer form fields, clear next steps

## SEO Fundamentals for Content

### Keyword Strategy

- Identify one primary keyword and 2-3 secondary keywords per piece
- Use the primary keyword in: headline, first paragraph, one subheading, meta description, URL slug
- Do not keyword-stuff â€” write for humans first

### On-Page SEO Checklist

- **Title tag**: under 60 characters, includes primary keyword
- **Meta description**: under 160 characters, includes primary keyword
- **URL slug**: short, descriptive, includes primary keyword
- **H1**: one per page, matches or reflects the title tag
- **Internal links**: 2-3 links to related content on your site
- **External links**: 1-2 links to authoritative sources

## Headline and Hook Formulas

### Headline Formulas

- **How to [achieve result] [without common obstacle]**
- **[Number] [adjective] ways to [achieve result]**
- **Why [common belief] is wrong (and what to do instead)**
- **The [adjective] guide to [topic]**
- **What [impressive result] taught us about [topic]**

### Hook Formulas (Opening Lines)

- **Surprising statistic**: "73% of marketers say their biggest challenge is..."
- **Contrarian statement**: "The best marketing campaigns start with saying no..."
- **Question**: "When was the last time a marketing email actually changed what you bought?"
- **Scenario**: "Imagine launching a campaign and knowing, before it goes live..."

## Call-to-Action Best Practices

### CTA Principles

- Use action verbs: "Get", "Start", "Download", "Join", "Try", "See"
- Be specific about what happens next: "Start your free trial"
- Create urgency when genuine: "Limited spots available"
- Reduce risk: "No credit card required", "Cancel anytime"
- One primary CTA per page or email

### CTA Placement

- Above the fold on landing pages
- After establishing value in emails
- At the end of blog posts
- Repeat the primary CTA at the bottom of long-form pages