Billboard Ooh Copywriting

Name: Billboard Ooh Copywriting
Availability: InStock
Author: JH9282026

Free Verified 82 lines By JH9282026 Copywriting

Description

Write compelling out-of-home advertising copy for billboards, transit ads, and street furniture. Use for: highway billboards, digital OOH displays, bus/subway advertising, airport ads, guerrilla marketing, brand awareness campaigns, location-based messaging, and creating maximum impact with…

What Claude Learns

→ The 7-Word Rule
→ When to Use Fewer Words
→ When More May Work
→ Hook Types That Work
→ OOH Format Guide
→ Typography for Distance

Installation

1. Visit the GitHub repository: https://github.com/JH9282026/manus
2. Copy the SKILL.md file contents
3. Save to ~/.claude/commands/skill-name.md
4. Restart Claude Code to load the new skill

Frequently Asked Questions

Is Billboard Ooh Copywriting free to use?

Yes u2014 Billboard Ooh Copywriting is free. Install it directly with one command (`npx mkt-skills install billboard-ooh-copywriting`) or download the SKILL.md file and drop it into your `~/.claude/skills/` directory. No account, no sign-up, no license fee.

Download SKILL.md GitHub

---
name: "billboard-ooh-copywriting"
description: "Write compelling out-of-home advertising copy for billboards, transit ads, and street furniture. Use for: highway billboards, digital OOH displays, bus/subway advertising, airport ads, guerrilla marketing, brand awareness campaigns, location-based messaging, and creating maximum impact with minimal words (7-word rule)."
---

# Billboard & Out-of-Home Copywriting

Create high-impact copy for billboards, transit advertising, and out-of-home media.

## Overview

OOH copywriting demands maximum impact with minimum words. Unlike other media, OOH intercepts people during daily journeys—you have seconds to capture attention, communicate a message, and create lasting impressions. This skill covers traditional billboards, digital OOH, transit advertising, and guerrilla executions.

## The 7-Word Rule

Billboard copy should contain seven words or fewer. At typical viewing distances and speeds, the human eye can process approximately seven words in available time.

### When to Use Fewer Words
- "Got Milk?" (2 words)
- "Think Different" (2 words)
- "Just Do It" (3 words)

### When More May Work
- Street furniture with longer dwell times
- Transit interiors (20+ minute rides)
- Digital boards with sequential reveals
- Pedestrian-facing urban locations

## Hook Types That Work

| Type | Example |
|------|---------|
| Imperative | "Think small" |
| Question | "Got milk?" |
| Statement | "Different is better" |
| Contrast | "We're number two. We try harder." |
| Minimal | Just the logo |

## OOH Format Guide

| Format | Viewing Time | Max Words | Copy Focus |
|--------|--------------|-----------|------------|
| Highway Bulletin | 5-7 sec | 5-7 | Single idea |
| Street Poster | 10-15 sec | 7-10 | Simple CTA |
| Bus Shelter | 30-60 sec | 10-15 | Slightly more detail |
| Transit Interior | 5-20 min | 25-50 | Full message |
| Digital Rotating | 6-8 sec/spot | 5-7 | Sequential story |

## Typography for Distance

**Font Selection**:
- Sans-serif preferred (Helvetica, Futura, Gotham)
- Medium, bold, or black weights only
- High x-height fonts for readability
- Avoid thin, decorative, or script fonts

**Size Rule**: Letters at least 1 inch tall per 25 feet of viewing distance

## High-Contrast Color Combinations

**Most Readable**:
- Black on yellow (highest visibility)
- Black on white
- White on blue/red/black

**Avoid**:
- Yellow on white
- Light blue on white
- Any dark on dark

## Using the Reference Files

**`/references/format-specs.md`** — Read when writing for specific OOH formats (bulletins, posters, transit) or needing production specifications.

**`/references/creative-templates.md`** — Read when seeking proven copy structures, headline formulas, or campaign frameworks.

## Reference Files

This skill includes the following detailed reference materials:

- [Creative Templates](references/creative-templates.md)
- [Format Specs](references/format-specs.md)

Description

What Claude Learns

Installation

Frequently Asked Questions

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