About

Marketing Skills Directory is a curated, production-tested library of Claude Code skills and MCP servers for marketing teams. Every skill encodes a real, repeatable marketing workflow — SEO audits, content pipelines, cold email, CRO experiments, analytics reporting — as a SKILL.md file that teaches Claude Code how to do the job the way an experienced practitioner would.

What is the Marketing Skills Directory?

The directory is a searchable catalog of 340+ skills, 24 MCP servers, tutorial guides, and curated skill sets. Skills are plain-text SKILL.md files: portable, reviewable, and version-controlled. Instead of re-prompting Claude from scratch for every task, you install a skill that already knows the API quirks, data models, and best practices for the job.

Browse by SEO, content marketing, CRO, and copywriting, or explore the full library of guides.

Who created it

The Marketing Skills Directory is built and maintained by Thrivemattic, a marketing agency. The skills come from running SEO and content operations in production — managing hundreds of keywords, dozens of data models, and multi-step content pipelines. Rather than keep that knowledge locked inside one team, we packaged it as modular, reusable skills. The project is open on GitHub, and the community can submit their own skills and MCP servers.

Who it’s for

The directory is built for anyone who works in Claude Code and wants dependable marketing automation:

Marketers & growth teams — run SEO, content, email, and CRO workflows without building them from scratch.
SEO & content specialists — reuse audit, keyword, and content-pipeline patterns proven in production.
Agencies — standardize how your team delivers marketing work across clients.
Developers & founders — wire marketing capability into Claude Code, Cursor, or your own agents.

Features of the directory

Full-text search — BM25-ranked search to find the right skill for any task.
Categories & skill sets — browse by topic or install a curated bundle in one command.
One-line CLI installer — the mkt-skills npm package drops any skill into your project.
Remote MCP access — connect any MCP-compatible agent to the directory’s own server, no install required.
MCP server catalog — ready-to-use integrations for ad platforms, analytics, and content tools.
Agent-ready discovery — a machine-readable llms.txt and MCP manifest so AI agents can find and use the catalog.
Learn guides — tutorials on skills, MCP servers, and vibe coding.
Community submissions — anyone can contribute a skill or MCP server for review.
Free to use — almost everything is free; a few premium skills unlock with an access code.

How to use the directory

There are three ways to put the directory to work.

1. Browse and search on the site. Explore skills by category, search the full catalog, and open any skill to read its complete SKILL.md.

2. Install with the CLI. Add skills straight into a project from your terminal:

npx mkt-skills search "cold email"
npx mkt-skills install <slug>
npx mkt-skills install-set <slug>

3. Connect an AI agent via MCP. Point Claude Desktop, Cursor, ChatGPT, or Claude Code at the remote Model Context Protocol server:

claude mcp add --transport http mkt-skills https://marketingskills.directory/wp-json/mkt/v1/mcp

Look for the Connect button on the right edge of any page for copy-paste setup for both the CLI and the MCP server.

Frequently asked questions

What is the Marketing Skills Directory?

It is a curated library of 340+ production-tested Claude Code skills and 24 MCP servers for marketing — covering SEO, content, email, CRO, analytics, and paid ads. Each skill is a SKILL.md file that teaches Claude Code how to do a specific marketing task correctly.

Is it free to use?

Yes. The vast majority of skills and all MCP servers are free to browse, install, and use. A small number of premium skills require an access code; everything else is open.

How do I install a skill?

Install any skill from your terminal with the CLI: run "npx mkt-skills install <slug>". You can also search with "npx mkt-skills search" or install a curated bundle with "npx mkt-skills install-set <slug>".

What is the MCP server and how is it different from the CLI?

The MCP server is a remote Model Context Protocol endpoint that lets AI agents such as Claude Desktop, Cursor, and ChatGPT search and read every skill without installing anything. The CLI installs SKILL.md files into a project on disk; the MCP server serves skill content live to any connected agent.

Browse all skills Read the guides