Marketing Skills Directory Marketing Strategy
Description
Build a complete marketing strategy foundation using Seth Godin’s Marketing Seminar framework. Define the change you’re making, identify who you’re changing, craft your promise across 4 levels (functional, emotional, life-changing, social impact), develop deep customer empathy maps, and map foundational desires. Works standalone or as a follow-up to the Marketing Audit skill.
How It Works
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What Claude Learns
- → 5-pillar marketing strategy framework, Change definition (belief/state/status shifts), Psychographic audience targeting over demographics, 4-level promise crafting using Bain's Elements of Value, Empathetic posture and customer worldview mapping, Desire mapping across 25 foundational human desires
Installation
1. Copy the skill content from the "Full Skill Content" tab below
2. Save to ~/.claude/skills/marketing-strategy/SKILL.md (create the directory if needed)
3. Restart Claude Code to load the new skill
4. Run with: /marketing-strategy "your business description"Stack & Dependencies
Claude Code Skill (Markdown)
Use Cases
5-pillar marketing strategy framework, Change definition (belief/state/status shifts), Psychographic audience targeting over demographics, 4-level promise crafting using Bain's Elements of Value, Empathetic posture and customer worldview mapping, Desire mapping across 25 foundational human desires
Using Claude Code Skill (Markdown)
Related Skills
Frequently Asked Questions
What technologies does Marketing Strategy require?
This skill works with Claude Code Skill (Markdown). Make sure these are available in your project before using the skill with Claude Code.
How detailed is the Marketing Strategy skill?
Marketing Strategy contains 381 lines of structured instructions covering 1 key areas. It provides comprehensive guidance including specific implementation patterns, not just surface-level tips.
Is Marketing Strategy free to use?
Yes, Marketing Strategy is a premium skill. Purchase details will be available on the skill page.
Purchase workflow will be available soon. Contact us to get early access.