Marketing Skills Directory Brand Positioning
Description
Define your brand’s market position using Seth Godin’s positioning framework. Covers four key aspects: Story vs. Product (what you really sell), Competitive Axes (find white space where no one is standing), Positioning Statement (positioning as a service, not differentiation), and Always Be Testing (ship, watch, learn). Includes the 2×2 competitive mapping, “sending away” test, and monthly testing plans.
How It Works
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What Claude Learns
- → Story-over-product framework (what you really sell vs. what you make), Competitive axis mapping and white space identification, 2x2 competitive landscape visualization, Positioning-as-a-service statement crafting, The "Sending Away" test for positioning specificity, Always-be-testing methodology with monthly test design
Installation
1. Copy the skill content from the "Full Skill Content" tab below
2. Save to ~/.claude/skills/brand-positioning/SKILL.md (create the directory if needed)
3. Restart Claude Code to load the new skill
4. Run with: /brand-positioning "your business description"Stack & Dependencies
Claude Code Skill (Markdown)
Related Skills
Frequently Asked Questions
What technologies does Brand Positioning require?
This skill works with Claude Code Skill (Markdown). Make sure these are available in your project before using the skill with Claude Code.
How detailed is the Brand Positioning skill?
Brand Positioning contains 352 lines of structured instructions covering 1 key areas. It provides comprehensive guidance including specific implementation patterns, not just surface-level tips.
Is Brand Positioning free to use?
Yes, Brand Positioning is a premium skill. Purchase details will be available on the skill page.
Purchase workflow will be available soon. Contact us to get early access.