Marketing Skills Directory Marketing Audit vs Marketing Strategy: Side-by-Side Comparison
Marketing Audit runs a 26-question diagnostic across positioning, audience, promise, and competition to score your marketing foundation. Marketing Strategy builds the foundation -- defining who you're changing, the promise you're making, and the empathy map behind it. The audit finds the gaps, the strategy fills them.
Side-by-Side Comparison
| Feature | Marketing Audit | Marketing Strategy |
|---|---|---|
| Type | Skill | Skill |
| Lines of Code | 193 | 381 |
| Price | Paid | Paid |
| Security | Verified | Verified |
| Rating | No ratings | No ratings |
| Downloads | 1 | 1 |
| Author | Seth Godin Framework / Sandeep Kelvadi | Seth Godin Framework / Sandeep Kelvadi |
| Stack | Claude Code Skill (Markdown) | Claude Code Skill (Markdown) |
| Categories | Marketing Strategy | Marketing Strategy |
What Each Skill Does
Marketing Audit
Run a structured 26-question marketing audit based on Seth Godin's Marketing Seminar framework. Assess your business's marketing foundation across positioning, audience clarity, promise strength, competition understanding, and growth levers. Identifies red flags, green flags, and priority actions to
- 26-question structured marketing assessment, Clarity scoring across 4 dimensions (product/audience/promise/competitive), Red flag and green flag pattern recognition, Priority action planning, Gap analysis for existing audits, Executive summary generation
Marketing Strategy
Build a complete marketing strategy foundation using Seth Godin's Marketing Seminar framework. Define the change you're making, identify who you're changing, craft your promise across 4 levels (functional, emotional, life-changing, social impact), develop deep customer empathy maps, and map foundati
- 5-pillar marketing strategy framework, Change definition (belief/state/status shifts), Psychographic audience targeting over demographics, 4-level promise crafting using Bain's Elements of Value, Empathetic posture and customer worldview mapping, Desire mapping across 25 foundational human desires
Overview
Marketing Audit and Marketing Strategy both serve similar workflows in Claude Code. This comparison breaks down the key differences to help you choose the right one.
Key Differences
See the feature matrix above for a detailed side-by-side breakdown of scope, pricing, security, and ratings.
When to Choose Each
Choose Marketing Audit if its specific approach matches your needs. Choose Marketing Strategy for an alternative take on similar problems. Both can be installed simultaneously — Claude will use whichever is most relevant to your task.
Verdict: Which Should You Choose?
Review the comparison table above to see which approach best fits your workflow. Both can coexist in your Claude Code setup.