Ads Landing

Name: Ads Landing
Availability: InStock
Author: megastep

Free Verified 159 lines By megastep CRO Paid Ads

Description

Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says “landing page”, “post-click experience”, “landing page audit”, “conversion rate”, or…

What Claude Learns

→ Process
→ Message Match Assessment
→ What to Check
→ Message Match Scoring
→ Page Speed Assessment
→ Thresholds (Ad Landing Pages)

Installation

1. Visit the GitHub repository: https://github.com/megastep/codex-skills
2. Copy the SKILL.md file contents
3. Save to ~/.claude/commands/skill-name.md
4. Restart Claude Code to load the new skill

Stack & Dependencies

CSS

Frequently Asked Questions

Is Ads Landing free to use?

Yes u2014 Ads Landing is free. Install it directly with one command (`npx mkt-skills install ads-landing`) or download the SKILL.md file and drop it into your `~/.claude/skills/` directory. No account, no sign-up, no license fee.

Download SKILL.md GitHub

---
name: ads-landing
description: >
  Landing page quality assessment for paid advertising campaigns. Evaluates
  message match, page speed, mobile experience, trust signals, form
  optimization, and conversion rate potential. Use when user says "landing
  page", "post-click experience", "landing page audit", "conversion rate",
  or "landing page optimization".
---

# Landing Page Quality for Ad Campaigns

## Process

1. Collect landing page URLs from active ad campaigns
2. Read `../ads/references/benchmarks.md` for conversion rate benchmarks
3. Read `../ads/references/conversion-tracking.md` for pixel/tag verification
4. Assess each landing page for ad-specific quality factors
5. Score landing pages and identify improvement opportunities
6. Generate recommendations prioritized by conversion impact

## Message Match Assessment

The #1 landing page issue in ad campaigns — does the page match the ad?

### What to Check
- **Headline match**: landing page H1 reflects ad copy headline/keyword
- **Offer match**: promoted offer (price, discount, trial) is visible above fold
- **CTA match**: landing page CTA matches ad's promised action
- **Visual match**: consistent imagery between ad creative and page
- **Keyword match**: search keyword appears naturally in page content

### Message Match Scoring
| Level | Description | Score |
|-------|-------------|-------|
| Exact match | Headline, offer, CTA all align perfectly | 100% |
| Partial match | Headline matches but offer/CTA differs | 60% |
| Weak match | Generic page, loosely related to ad | 30% |
| Mismatch | Page content doesn't reflect ad promise | 0% |

## Page Speed Assessment

Slow pages kill conversion rates. For every 1s delay, CVR drops ~7%.

### Thresholds (Ad Landing Pages)
| Metric | Pass | Warning | Fail |
|--------|------|---------|------|
| LCP | <2.5s | 2.5-4.0s | >4.0s |
| FID/INP | <100ms | 100-200ms | >200ms |
| CLS | <0.1 | 0.1-0.25 | >0.25 |
| Time to Interactive | <3.0s | 3.0-5.0s | >5.0s |
| Page weight | <2MB | 2-5MB | >5MB |

### Common Speed Issues in Ad Pages
- Hero images not compressed (use WebP/AVIF)
- Too many third-party scripts (chat widgets, analytics, heatmaps)
- Render-blocking CSS/JS above fold
- No lazy loading for below-fold content
- Font files not preloaded

## Mobile Experience

75%+ of ad clicks come from mobile. Mobile experience is critical.

### Mobile Checklist
- Tap targets: ≥48x48px with ≥8px spacing
- Font size: ≥16px body text (no pinch-to-zoom needed)
- Form fields: properly sized, keyboard type matches input (email, phone, number)
- CTA button: full-width on mobile, visible without scrolling
- No horizontal scroll
- Images responsive and properly sized
- Phone number clickable (tel: link)
- No interstitials or popups blocking content on load

## Trust Signals

### Above-the-Fold Trust Elements
- Company logo visible
- Social proof (customer count, reviews, ratings)
- Security badges (SSL, payment security, guarantees)
- Recognizable client logos (B2B)
- Star ratings or testimonial snippet

### Below-the-Fold Trust Elements
- Full testimonials with names, photos, companies
- Case study highlights with specific metrics
- Certifications, awards, accreditations
- Privacy policy link
- Physical address/phone number (local service businesses)

## Form Optimization

### Form Length Impact on CVR
| Fields | Expected CVR Impact | Use Case |
|--------|-------------------|----------|
| 1-3 fields | Highest CVR | Top-of-funnel, free offer |
| 4-5 fields | Moderate CVR | Mid-funnel, qualified leads |
| 6-8 fields | Lower CVR | Bottom-funnel, sales-ready |
| 9+ fields | Lowest CVR | Only for high-value offers |

### Form Best Practices
- Pre-fill fields where possible (UTM data, known info)
- Use multi-step forms for 5+ fields (progressive disclosure)
- Show progress indicator on multi-step forms
- Inline validation (don't wait until submit to show errors)
- Error messages are clear and helpful
- Submit button text is specific ("Get My Free Quote" not "Submit")
- Thank you page has clear next steps

## Ad-Specific Landing Page Elements

### UTM Parameter Handling
- UTM parameters captured and stored (for attribution)
- Click IDs preserved: gclid (Google), fbclid (Meta), ttclid (TikTok), msclkid (Microsoft)
- Parameters passed to form submissions or CRM

### Dynamic Content
- Dynamic keyword insertion in headline (Google Ads feature)
- Location-specific content for geo-targeted campaigns
- Audience-specific messaging (different pages for different segments)
- A/B testing active on key elements (headline, CTA, hero image)

### Conversion Tracking
- Thank you page/event fires correctly for all platforms
- Form submission triggers conversion event
- Phone call tracking configured (if applicable)
- Chat/live agent triggers tracked as micro-conversions

## Landing Page Quality by Platform

| Platform | Key Requirement | Notes |
|----------|----------------|-------|
| Google | QS component: landing page experience | Directly affects ad rank and CPC |
| Meta | Page load speed critical | Slow pages = Meta penalizes delivery |
| LinkedIn | Professional, B2B appropriate | Match LinkedIn's professional context |
| TikTok | Mobile-first mandatory | 95%+ TikTok traffic is mobile |
| Microsoft | Desktop-optimized matters more | Higher desktop % than other platforms |

## Output

### Landing Page Assessment

```
Landing Page Health

Message Match:    ████████░░  XX/100
Page Speed:       ██████████  XX/100
Mobile:           ███████░░░  XX/100
Trust Signals:    █████░░░░░  XX/100
Form Quality:     ████████░░  XX/100
```

### Deliverables
- `LANDING-PAGE-REPORT.md` — Per-page assessment with scores
- Message match analysis per ad-to-page combination
- Page speed improvement priorities
- Mobile experience fixes
- Form optimization recommendations
- Quick Wins sorted by conversion impact

Description

What Claude Learns

Installation

Stack & Dependencies

Frequently Asked Questions

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