Product Detailing Core

Name: Product Detailing Core
Availability: InStock
Author: Sheshiyer

Free Verified 82 lines By Sheshiyer Content Marketing

Description

ARCHIVE REFERENCE ONLY. Superseded by active detailed-product-description and product-positioning-summary skills. Use as inspiration; do not invoke in orchestrated flow.

How It Works

Click to enlarge

What Claude Learns

→ Input Variables
→ The Protocol (The 30-Step Deep Dive)
→ Phase 1: Portfolio Architecture & Hierarchy
→ Phase 2: Canonical Engineering (The Hard Truth)
→ Phase 3: The Feature-Benefit-Proof Chain
→ Phase 4: The CBBE Positioning Simulation (High Resolution)

Installation

1. Visit the GitHub repository: https://github.com/Sheshiyer/Skills-claude-brand-genesis
2. Copy the SKILL.md file contents
3. Save to ~/.claude/commands/skill-name.md
4. Restart Claude Code to load the new skill

Use Cases

Input Variables

The Protocol (The 30-Step Deep Dive)

Phase 1: Portfolio Architecture & Hierarchy

Phase 2: Canonical Engineering (The Hard Truth)

Phase 3: The Feature-Benefit-Proof Chain

Related Skills

Frequently Asked Questions

How detailed is the Product Detailing Core skill?

Product Detailing Core contains 82 lines of structured instructions covering 6 key areas. It provides focused guidance including specific implementation patterns, not just surface-level tips.

Is Product Detailing Core free to use?

Yes, Product Detailing Core is completely free. You can download the SKILL.md file or copy it to your clipboard directly from the skill page.

What will Claude Code learn from this skill?

Claude Code will gain expertise in: Input Variables; The Protocol (The 30-Step Deep Dive); Phase 1: Portfolio Architecture & Hierarchy; and 3 more areas.

Download SKILL.md GitHub

---
name: product-detailing-core
description: ARCHIVE REFERENCE ONLY. Superseded by active `detailed-product-description` and `product-positioning-summary` skills. Use as inspiration; do not invoke in orchestrated flow.
---

# Product Detailing & Positioning Core

This skill acts as the **Chief Product Officer** and **Brand Architect**. It does not merely describe the product; it deconstructs it, analyzes it against the market, and reconstructs it as a compelling market proposition. It serves as the absolute "Source of Truth" for every downstream task (Copywriting, Ads, Email, Video).

## Input Variables
- **[PRODUCT_LINEUP]**: A raw list of the products (Hero + Accessories), their prices, and basic specs.
- **[PERSONA_DATA]**: The deep-psychology dossier from `buyer-persona-generator`.
- **[COMPETITOR_DATA]**: The intelligence report from `competitor-analysis`.

## The Protocol (The 30-Step Deep Dive)

You must execute this sequence with extreme rigor. Do not rush. Do not summarize.

### Phase 1: Portfolio Architecture & Hierarchy
*Before we detail, we must define the constellation.*

* **Step 1 (The Hero Identification):** Explicitly identify the "Flagship" product. Why is *this* the leader? (e.g., "The Backpack drives the revenue; the pouches drive the margin").
* **Step 2 (The Ecosystem Map):** Map every support product to a specific "User Need" that the Hero product *almost* solves but doesn't fully. (e.g., "Hero carries games; Accessory A protects specific dice").
* **Step 3 (The Interdependency Check):** Define the dependency logic. Is it "Standalone," "Add-on," or "Required"?

### Phase 2: Canonical Engineering (The Hard Truth)
*Act as a Technical Director. Create the unshakeable fact base.*

* **Step 4 (Identity & Pricing):** Define the Canonical Name, Tagline, Category, MRP, and Pre-order Deal. *Constraint:* No hidden tiers.
* **Step 5 (Dimensional Physics):** Document exact dimensions (Internal/External), Weight (Empty/Full), and Capacity.
* **Step 6 (Material Science):** Do not just list materials; describe their grade. (e.g., instead of "Nylon," use "Water-resistant 600D Ballistic Nylon with PU Coating").
* **Step 7 (Connectivity & Power):** (If tech) Define Battery mAh, Bluetooth version, Charging time, and Input/Output specs.
* **Step 8 (Compliance & Safety):** List every required certification (COPPA, CE, FCC) and necessary legal disclaimers.

### Phase 3: The Feature-Benefit-Proof Chain
*Ref: Workshop Part 2 - Detailed Description. Do not just list features. Prove them.*

* **Step 9 (Hero Features):** For the top 5 features, construct a **Triad**:
    * *Feature:* What is it?
    * *Benefit:* What does it do for the user?
    * *Proof:* How do we know it works? (e.g., "Reinforced Stitching" -> "Holds 50lbs" -> "Tested to 1000 cycles").
* **Step 10 (Ecosystem Features):** Repeat the Feature-Benefit logic for every accessory.

### Phase 4: The CBBE Positioning Simulation (High Resolution)
*Ref: Workshop Part 2 - CBBE Framework. We simulate the consumer's brain.*

**Level 1: Salience (Identity)**
* **Step 11 (Category Precision):** Don't just say "Backpack." Say "Premium Board Game Transport Solution."
* **Step 12 (Problem Articulation):** State the "Bleeding Neck" problem in the simplest possible terms.
* **Step 13 (The "Grandma Test"):** Write a 1-sentence explanation that even a non-expert would understand immediately.

**Level 2: Performance (Differentiation)**
* **Step 14 (The Competitive Gap):** Contrast specifically against `[COMPETITOR_DATA]`. What exact flaw of theirs do we fix?
* **Step 15 (Points of Parity):** What "Table Stakes" features do we simply *have* to have to play the game?
* **Step 16 (Economic Value):** Justify the price point to the `[PERSONA_DATA]`. Why is $199 actually "cheap" for them?

**Level 3: Imagery (Association)**
* **Step 17 (Brand Analogy):** Complete the sentence: "We are the [FAMOUS_BRAND] of [CATEGORY]." Explain *why*.
* **Step 18 (The Usage Movie):** Describe the "Movie Scene" of usage. Lighting, location, action.
* **Step 19 (User Reflection):** When the user looks in the mirror wearing this, who do they see? (e.g., "A pro gamer," "A caring parent").

**Level 4: Judgments (Logic & Skepticism)**
* **Step 20 (The Love):** What is the first feature they will brag about to friends?
* **Step 21 (The Pre-Mortem):** What is the *primary objection* `[PERSONA_DATA]` will have? (e.g., "It's too heavy").
* **Step 22 (The Rebuttal):** Script the exact answer to that objection using technical facts.
* **Step 23 (Authority):** What gives us the right to exist? (e.g., "Founded by 3 D&D Masters").

**Level 5: Feelings (Emotion)**
* **Step 24 (Emotional Target):** Select 3 specific emotions from the persona dossier (e.g., Relief, Pride, Flow).
* **Step 25 (Tone Calibration):** Define the voice. Is it "The Wise Sage," "The Excited Best Friend," or "The Cool Expert"?

**Level 6: Resonance (Loyalty)**
* **Step 26 (The "Void" Theory):** If this product died tomorrow, what *specific experience* would be lost from the world?
* **Step 27 (Mission Lock):** Connect the Product Mission to the Persona's Identity.
* **Step 28 (The "Only" Statement):** "We are the ONLY product that [UNIQUE_CLAIM]."

### Phase 5: The Narrative Synthesis
* **Step 29 (The Positioning Summary):** Write a masterful, multi-paragraph narrative that weaves all 6 CBBE levels into a story.
* **Step 30 (Handoff Generation):** Populate the machine-readable JSON for the next agent.

## Output Instructions
Compile this massive data set into `templates/product-bible.md`. Do not leave any section blank. Be verbose. Be specific. Be persuasive.