Local SEO

Name: Local SEO
Availability: InStock
Author: majiayu000

Free Verified 211 lines By majiayu000 SEO

Description

Local SEO dominance system for UK service businesses. FAIL/PASS enforcement. GBP + area pages + reviews.

How It Works

Click to enlarge

What Claude Learns

→ Primary Objective
→ Scope
→ Skill Output
→ Primary Money Page
→ Services Canonical List
→ Area Revenue Weights

Installation

1. Visit the GitHub repository: https://github.com/majiayu000/claude-skill-registry
2. Copy the SKILL.md file contents
3. Save to ~/.claude/commands/skill-name.md
4. Restart Claude Code to load the new skill

Use Cases

Primary Objective

Skill Output

Primary Money Page

Services Canonical List

Related Skills

Frequently Asked Questions

How detailed is the Local SEO skill?

Local SEO contains 211 lines of structured instructions covering 6 key areas. It provides comprehensive guidance including specific implementation patterns, not just surface-level tips.

Is Local SEO free to use?

Yes, Local SEO is completely free. You can download the SKILL.md file or copy it to your clipboard directly from the skill page.

What will Claude Code learn from this skill?

Claude Code will gain expertise in: Primary Objective; Scope; Skill Output; and 3 more areas.

Download SKILL.md GitHub

---
name: local-seo
description: Local SEO dominance system for UK service businesses. FAIL/PASS enforcement. GBP + area pages + reviews.
---

# Local SEO Skill

## Primary Objective

**Dominate local pack + service area organic results.**

## Scope

| ✅ Supported | ❌ Out of Scope |
|-------------|----------------|
| Single-location UK business | Multi-branch franchises |
| Service-area business | E-commerce / SaaS |

## Skill Output

```yaml
local_seo:
  primary_money_page: "/services/house-removals"
  nap_record: {...}
  services_canonical: [...]
  area_weights: {...}
  keyword_ownership: {...}
  state: PASS | WARN | FAIL
  blocking_issues: []
```

## Primary Money Page

**One page gets priority.** All local SEO decisions strengthen this first.

```yaml
primary_money_page: "/services/house-removals"
```

Links, reviews, GBP focus → this page first.

## Services Canonical List

**Single source of truth.** Must match everywhere.

```yaml
services_canonical:
  - "House Removals"
  - "Office Removals"
  - "Packing Service"
```

**Rule:** If not in this list → not on GBP, not on website, not in schema.

## Area Revenue Weights

`area_weights: { bristol: 1.0, bath: 0.7, gloucester: 0.4, weston: 0.2 }`

Low-weight areas get fewer links, less review focus.

## Keyword Ownership

**1 keyword = 1 page. Hard lock.**

| Keyword | Page |
|---------|------|
| "house removals bristol" | `/` |
| "removals bath" | `/areas/bath` |
| "office removals bristol" | `/services/office-removals` |

**FAIL if:** Same keyword in H1 on multiple pages.

## NAP Standard

`[Business Name] / [Street Address] / [City], [Postcode] / [+44 Phone]`

**Identical on:** website footer, GBP, all citations. **FAIL if mismatch.**

## GBP ↔ Website Parity

Services, Address, Phone must match exactly: GBP = Website = Schema. **FAIL if mismatch.**

## GBP Primary Category Lock

```yaml
gbp_primary_category: "House removal service"  # LOCKED
```

**Primary category cannot change.** Keyword-chasing category changes = FAIL.

## GBP → Area Page Mapping

```yaml
gbp_area_mapping:
  bath: "/areas/bath"
  gloucester: "/areas/gloucester"
```

**Every GBP service area must have matching website page.** Mismatch = FAIL.

## Review Velocity

| Metric | Requirement |
|--------|-------------|
| Minimum total | 10 |
| Per 30 days | 1+ |
| Max gap | 30 days |
| Response rate | 100% |

**FAIL if:** Gap >30 days OR 0 reviews OR unresponded.

## Local Proof Density

**Min 2 per area page.** Types: review snippet, street name, postcode, landmark.

**FAIL if:** Area page has 30 days | ❌ |
| Area page &lt;600w / &lt;30% unique / &lt;2 proofs | ❌ |
| Photos without geo-tag | ❌ |
| Phone not clickable (mobile) | ❌ |
| Same keyword in H1 on 2+ pages | ❌ |

## WARN States (Deploy Allowed, Flagged)

| Condition |
|-----------|
| &lt;10 total reviews |
| No GBP post in 7 days |
| Missing Tier 1 citation |
| No FAQ schema |
| Geo-modifier over cap |

## Health State

```yaml
local_seo_state: PASS | WARN | FAIL
blocking_issues: []
```

## Deployment Gate

```yaml
deployment_gate:
  block_on_fail: true
  warn_on_warn: true
```

**FAIL → production deploy blocked. No exceptions.**

## References

- [gbp-checklist.md](references/gbp-checklist.md)
- [area-page-template.md](references/area-page-template.md)
- [citations-uk.md](references/citations-uk.md)
- [review-templates.md](references/review-templates.md)
- [competitive-edge.md](references/competitive-edge.md) — 32 advanced tactics

## Definition of Done

- [ ] primary_money_page + services_canonical + keyword_ownership defined
- [ ] NAP identical everywhere, GBP verified
- [ ] 10+ reviews, no 30-day gap, all responded
- [ ] Area pages: 600w / 30% unique / 2 proofs
- [ ] Tier 1 citations complete
- [ ] local_seo_state = PASS

Description

How It Works

What Claude Learns

Installation

Use Cases

Primary Objective

Skill Output

Primary Money Page

Services Canonical List

Related Skills

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SEO Skill PRP

SEO Ready

SEO Master

Frequently Asked Questions

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