80 lines
Marketing Strategy
Define company values that actually matter. Non-obvious, polarizing values that attract the right people. Includes Gumroad’s values as examples.
50 lines
Marketing Strategy
Identify your community before building a product. Framework for evaluating communities, spotting persistent problems, and finding your people.
76 lines
Growth
Strategy for your first 100 customers using concentric circles: friends, community, then cold outreach. Based on Sahil Lavingia’s playbook.
92 lines
Growth
Grow your business sustainably: profitability as a superpower, hire software before humans, outsource before hiring. Based on Sahil Lavingia.
100 lines
Growth
Marketing Strategy
Build a marketing plan that starts with free content, not ads. Three levels: educate, inspire, entertain. Based on The Minimalist Entrepreneur.
82 lines
Marketing Strategy
Gut-check any business decision against 8 minimalist entrepreneur principles: community first, build less, sell before scale, stay profitable.
81 lines
Growth
Marketing Strategy
Build your MVP the minimalist way: manual first, then systematize, then automate. Ship in a weekend, charge from day one.
64 lines
Marketing Strategy
Set the right price using cost-based and value-based models. Covers tiered pricing, the zero price effect, and financial independence math.
68 lines
Marketing Strategy
Validate your business idea before building. Minimalist entrepreneur framework: define the problem, solve manually, get people to pay.