---
name: marketing-skills-guide
description: Guide for marketing and growth skills including SEO, copywriting, CRO, email campaigns, paid ads, and product launch strategies.
---

# Marketing & Growth Skills

## Scope

Use this skill when:

- Finding or adding marketing-related skills
- Understanding growth and conversion optimization
- Working with SEO, content, or advertising skills
- Organizing product launch and strategy skills

## Marketing Skill Categories

### SEO & Content

| Skill | Purpose |
|-------|---------|
| seo-audit | Technical and on-page SEO auditing |
| programmatic-seo | SEO-driven pages at scale |
| content-creator | SEO-optimized marketing content |
| schema-markup | Structured data for rich snippets |

### Copywriting

| Skill | Purpose |
|-------|---------|
| copywriting | Landing pages, pricing pages, features |
| copy-editing | Seven-sweeps editing framework |
| email-sequence | Drip campaigns, lifecycle emails |

### Conversion Rate Optimization (CRO)

| Skill | Focus Area |
|-------|------------|
| page-cro | Homepage, landing page optimization |
| form-cro | Lead capture forms |
| signup-flow-cro | Registration, trial activation |
| onboarding-cro | Post-signup user activation |
| paywall-upgrade-cro | Freemium conversion |
| popup-cro | Modals and overlays |

### Paid Advertising

| Skill | Platforms |
|-------|-----------|
| paid-ads | Google Ads, Meta, LinkedIn |
| competitive-ads-extractor | Ad library analysis |
| analytics-tracking | GA4, GTM, custom events |

### Strategy & Planning

| Skill | Purpose |
|-------|---------|
| pricing-strategy | SaaS pricing and packaging |
| launch-strategy | Product launches, GTM |
| referral-program | Word-of-mouth, affiliates |
| marketing-ideas | 140 proven SaaS strategies |
| marketing-psychology | 70+ mental models |
| free-tool-strategy | Engineering-as-marketing tools |
| competitor-alternatives | Competitor comparison pages |

### Testing & Analytics

| Skill | Purpose |
|-------|---------|
| ab-test-setup | Plan and implement A/B tests |
| analytics-tracking | GA4, GTM, event tracking |

### Social Media

| Skill | Purpose |
|-------|---------|
| social-content | Social media content and scheduling |

## Content Humanization

| Skill | Purpose |
|-------|---------|
| humanizer | Remove AI writing signs from text |
| Humanizer-zh | Chinese version of humanizer |

## Where to Add in README

- **SEO tools**: `Marketing & Growth` or `Web Performance & SEO`
- **Copywriting**: `Marketing & Growth`
- **CRO tools**: `Marketing & Growth`
- **Analytics**: `Marketing & Growth` or `Integration & Automation`

## Key Skill Repositories

### Antigravity Collection
```
sickn33/antigravity-awesome-skills/skills/
├── copywriting/
├── seo-audit/
├── page-cro/
├── email-sequence/
├── paid-ads/
├── pricing-strategy/
├── launch-strategy/
├── programmatic-seo/
└── marketing-ideas/
```

### Corey Haines Marketing Skills
```
coreyhaines31/marketingskills/skills/
├── ab-test-setup/
├── analytics-tracking/
├── competitor-alternatives/
├── copy-editing/
├── form-cro/
├── free-tool-strategy/
├── marketing-psychology/
├── onboarding-cro/
├── paywall-upgrade-cro/
├── popup-cro/
├── referral-program/
├── schema-markup/
├── signup-flow-cro/
└── social-content/
```

## Marketing Workflow Integration

### Content Pipeline

1. **Research**: Keyword research, competitor analysis
2. **Planning**: Content calendar, topic clusters
3. **Creation**: AI-assisted writing with humanization
4. **Optimization**: SEO audit, CRO testing
5. **Distribution**: Email, social, paid promotion
6. **Analysis**: Analytics tracking, A/B testing

### Launch Checklist

- [ ] Pricing strategy defined
- [ ] Landing page optimized (CRO)
- [ ] Email sequences ready
- [ ] Paid ads configured
- [ ] Analytics tracking live
- [ ] Referral program setup

## Best Practices

1. **A/B testing**: Always test variations
2. **Data-driven**: Base decisions on metrics
3. **Brand consistency**: Maintain voice and style
4. **Compliance**: GDPR, CAN-SPAM awareness
5. **Attribution**: Track conversion sources

## Full Resource List

For more detailed marketing skill resources, complete link lists, or the latest information, use WebFetch to retrieve the full README.md:

```
https://raw.githubusercontent.com/gmh5225/awesome-skills/refs/heads/main/README.md
```

The README.md contains the complete categorized resource list with all links.